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Digital Marketing

What Is PPC Advertising? How Paid Digital Media Actually Works

January 15, 2026January 12, 2026 by Amit Jha
Paid Advertising (PPC)

PPC advertising isn’t instant growth or guaranteed ROI. This guide explains how paid digital media truly works—intent, auctions, relevance, AI systems, and real-world limits.

Categories Digital Marketing Tags paid advertising basics, ppc explained, search ads vs social ads Leave a comment
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